Break-outs


Brokerage Culture & Media Brokerage Sustainable Mobility Policy session: Digital Agenda for Flanders develop Develop & Test - VRT medialab Entrepreneurship

Brokerage Green ICT Brokerage Social & Secure ICT brokeragehealthy ilabo vrt Entrepreneurship

These sessions will present a number of “best practices” from our recent research project within each theme and will open up the debate on the needs and challendes for future research on these subjects. We hope to welcome your contribution as well: do you have a solid project idea for an interdisciplinary cooperative research project and you’re looking for additional partners? Pitch your idea during one of these theme sessions, we’ll be happy to look for the right partners with you! You can also get to know each other and discuss your ideas in further detail in our brokerage area, helped along by a bite to eat and a drink!

 

BREAK-OUT CULTURE & MEDIA

Education is of course a domain in which ICT plays an important role, whether it takes place inside or outside the school environment. Although the ICT sector itself would strongly benefit from a wider interest and elevated expertise from the technology sector, ICT also offers new possibilities. During this session we will show you some examples of new developments for educational use within the ICT domain, strongly emphasising the diversity of this application domain.

  • The learning game - Swen Vincke, Larian

Reinventing edutainment - How Larian Studios stumbled into the serious game scene, seriously upset everybody , and seriously undertook the quest of rebuilding a games industry segment that's been so badly damaged that nobody wants to invest in it anymore.

Swen Vincke (38) is the CEO and founder of Larian Studios, the largest game developer in Belgium. He's been in the games industry since 1997 and was the lead software engineer and designer on all of Larian Studios projects up until 2005. His most important credits as a programmer include the multiple award-winning Divine Divinity (2002), LMK (1999), Beyond Divinity (2004), The L.E.D. Wars (1997) as well as a series of arcade games.

  • Sensotec - Heide-Mieke Scherpereel

WoDy and iRead+
WoDy is a talking and sel correcting word predictor for peopl with dyslexia. WoDy started out in 2008 as a Stevin demonstration project. The Dutch version was released in September 2010, the French version followed in September 2011. iRead+ or ‘The Intelligent Reading Companion’ is an IBBT-ICON project that will kick off in January 2012. The aim is to develop an intelligent ‘reader’ for digital content, made available through an e-reader or tablet pc. The project researches how the joining forces of content providers with technology players that develop e-readers and tablet pc applications canoffer added value to language learners and readers of digital content.

Heide-Mieke Scherpereel started out her carreer at Lernaut & Hauspie. As a linguist, she was well placed to aid the development of text-to-speech systems thanks to her background. In 2011 she moved to Sensotec, specialized in technological solutions for blind visually impaired people and people with dyslexia or other learning or reading problems. She’s product manager dyslexia and also develops trainings on dyslexia software, offered by Sensotec.

  • Maple: Mobile Language Learning - Kathleen Heireman, BLCC

Maple (Mobile Adaptive Personalised Learning Experience) is an ICON project that aims at developing mobile learning on multiple mobile devices. Learning materials should also be adapted to the learner based on the tracking and logging of learning activities. In this presentation, Kathleen Heireman will explain why BLCC participated in the Maple project and she will illustrate the project objectives. Results will be shown through a demo of the mobile platform.

Kathleen Heireman is Product and Innovation manager at BLCC (Business Language and Communication Centre). She has a Master in Romance languages (University of Ghent) and started her career at the University of Antwerp where she was involved in Computer Assisted Language Learning and testing projects. She worked for many years in the R&D department of Lernout & Hauspie Speech Products before joining BLCC in 2004 to launch the blended language learning products of BLCC and to put in place an innovation policy. 

  • EPICS: Cultural Heritage for e-learning - Bart De Nil, Faro & Gert Nulens, IBBT

EPICS (E-learning Platform In the Cultural heritage Sector) is an ICON project that aims at developing an e-learning platform for digital cultural heritage in Flanders. The combination of recent digitization in the cultural heritage sector and the growing impact of digital content and content distribution in the educational domain can offer promising opportunities for a new approach in cultural heritage education. The research activities in EPICS are divided in six interrelated work packages: user research, ‘didactization’, platform development, multichannel content creation and distribution, legal aspects, and a demonstrator. A demonstration platform has been developed via which teachers can spread tasks and digital lessons via different paths (website, digital blackboard, mobile device) to their students.

Bart De Nil is a historian who worked at the Royal Academy of Dutch Language and Literature, Amsab-institute for Social History and the Flemish Center for cultural heritage. Since 2009 he is a project coordinator at FARO, Flemish institute for cultural heritage. Within the context of FARO Bart supports research projects about cultural heritage in Flanders. He also takes the lead in the EPICS project.

Gert Nulens is a senior researcher at IBBT-SMIT-VUB. Within this research center he coordinates projects within the culture and new media domain. More particularly he analyses the ways in which new media can and are used for cultural management (management of collections, of institutions, etc.), for cultural participation (broadening, deepening and diversifying) and for cultural creation (digital born culture versus digitized culture).

BREAK-OUT SUSTAINABLE MOBILITY

Flanders is setting itself up as the logistic center of Europe, but in the meanwhile we’re standing still… To answer the growing demand for logistic services, intelligent applications and sustainable solutions a large amount of research remains to be carried out! Could you influence travel behavior? How can logistic service providers be made to deliver more (adequate) information? The application areas are wide and diverse.

  • Introduction - Ilse Roelants, IBBT
  • Mobiroute - Steven Logghe & Pieter Audenaert 
    a route planner taking historical data and the future routing circumstances into account, allowing optimal multimodal route planning.

Steven Logghe is chief traffic of Be-Mobile. He is responsible for R&D and government related projects of this private traffic information service provider. Steven is probably one of the few persons that enjoys traffic jams and made a Phd about them.

  • Monitoren van Containers (MoCo) - Jan Van Herbruggen & Jeroen Hoebeke

For the development of this project a “consortium” of SME’s and the university of Ghent has been established. This consortium enjoys subsidies granted by the Flemish Government after a tough evaluation process.
The purpose of the project is to develop a solution/system that will allow containers, even non- reefers, to be connected to a collector of information ( in a so called cloud). This collector will be fed with selected information that can be downloaded by authorized bodies for the information to which they are allowed to have access. Information that will be transferred contains position of the container, alarm on door opening (permanent watch dog), and optional conditions of the loading (t°, Humidity…).

Jan Van Herbruggen : 1971-1972: project leader in building company; 1972 -1973:  military service
1973- 1978: University of Antwerp; Project & maintenance engineer: start up of the new campus in Wilrijk;  1978 1986: Chief project engineer at General Motors Antwerp. Planning and start up of new production units. Responsible for automation and implementation of robots and ICT in production environment.;  1987: maintenance manager at GM
1989- 1994: manager industry unit at Cimad/IBM. Start up of consulting unit and management of ICT projects for industrial customers;  1994: start up of Multicap; 1994 – today: owner and manager of Multicap BVBA.

a wireless network system that follows up products, stored in containers. As opposed to the existing tools, MoCo will create a system in 3D that will monitor products and their environmental factors from origin till final destination.

Jeroen Hoebeke received the Masters degree in Computer Science engineering and the Ph.D degree from the Ghent University, Ghent, Belgium in 2002 and 2007, respectively. He is currently a post-doctoral researcher at the INTEC Internet Based Communication Networks and Services research group of Ghent University, which is part of the Interdisciplinary institute for BroadBand Technology (IBBT). He is conducting research on mobile and wireless networks, personal networks, network overlays, sensor networks and the Internet of Things

  • TrackDirk Van Den Wouwer

This century has been full of innovation. Focus on innovation is higher than ever before. This presentation re-communicates the reasons behind this drive towards innovation and shows how innovation has changed over the years. Innovation is the heartbeat of Televic. The IBBT-ICON project TRACK is one of the endeavors taken by the Televic team. This presentation gives an overview of this project, the reasons why IBBT-ICON projects are part of the strategy for innovation at Televic and presents some practical ‘best practices’ for the participation in such collaborative research projects.

Dirk Van Den Wouwer has received a M. Sc. degree in Micro-Electronics Engineering. After he worked for AGFA Gevaert – Healthcare as system architect for medical hardcopy devices, he joined the UGent-IMEC spin-off Gemidis. As director, he was responsible for both the Belgian and Taiwanese site integrating Gemidis micro displays in high end, high brightness projection applications. Since 2008 Dirk is working at Televic as R&D manager. In this role, he is project leader of the IBBT-ICON project TRACK. 

  • Q&A and opportunity to debat 

BREAK-OUT HEALTHY SOCIETY

The European Commission declared 2012 as the “European Year for Active Ageing”. By the end of 2012 1 in 4 Flemish citizens will be over 60 years old. To keep this population actively involved in our society as long as possible and to support them in the process of “healthy ageing” is one of the biggest societal challenges of the century. ICT can play an important role here and respond to the users’ needs and demands. IBBT has carried out a large number of research project on the subject over the last 5 years. Even so we are still looking for new ideas to help make our future society as agreeable as possible.

After a “setting-the-scene” on this domain you can expect a number of inspiring testimonials and results from finished research projects, illustrated through a number of demonstrations in our exhibition area. You can also pitch your own ideas and get into contact with interested parties in the audience (please make your interest in pitching an idea known upon registration).

  • Introduction - Birgit Morlion - Director research strategy IBBT

Birgit Morlion obtained a degree in Photonics Engineering at the Free University of Brussels (VUB). She started her career as a project engineer at the medical faculty of the ULB (Université Libre de Bruxelles). There Birgit developed her skills as an expert in IT for telemedicine. In 2003, Birgit was granted a PhD in Biomedical Science at the ULB. End 2004, Birgit Morlion joined IBBT as program manager and focussed mainly on eHealth and Green ICT projects. Since September 2010 Birgit became responsible for the overall research coordination, the coordination of the strategic partnerships and the ICON program of IBBT as director research strategy.

  • Privacy in relation to technology in the (health)care - Kirsten van Gossum - Associate De Wolf & Partners

Kirsten obtained her law degree at the Free University of Brussels. After graduation, she joined the Center for Information Technology at the University of Louvain (ICRI) (www.icri.be), where she conducted legal research on Mobile Digital Television applications and services and several eHealth projects for the Institute for Broadband Technology (www.ibbt.be).
After private practice experience in data protection issues, Kirsten joined the Brussels bar in 2008 where she specializes in data protection, privacy and eHealth issues. She is also involved in IP and IT related matters and has experience in media and communications law.

  • Demand-driven research in Medical Imaging - Dominique Segers, Project Manager Innovation Projects, Barco

Testimonial on the added-value of cooperative research projects based on the results and experiences form different IBBT-research projects.
Barco was involved in multiple ICON-projects such as Telesurgery, CIMI, Mevic, Tirpa, eHip, ICA4DT, …

  • "Handle with eCare" – Ann Ackaert, Senior research engineer, IBBT-IBCN

5 years of ICT research in the (home)care environment in interdisciplinary IBBT projects. Hands-on presentation on the developed toolbox and methodology. Some results will be illustrated and lessons learned highlighted.

Ann Ackaert received her Master in Physics in 1984, and her Master in Engineering Physics at the Ghent University in 1986. She obtained her PhD in Electronic Engineering on crystal growth techniques at the same University in 1990,
From 1990 until 1995 she worked in the research department of Alcatel, Belgium. Her domain of expertise being hardware equipment for broadband switches.
Since 1995 she works at the IBCN - UGent research group co-ordinating EU projects in the area of Optical Networking.
Since the foundation of IBBT mid 2004, she became active in the definition and co-ordination of interdisciplinary e(Home)Care projects. What started off as a job, since then evolved into a passion.

  • Pitches of project ideas - indicate interest upon registration

 

 

BREAK-OUT GREEN ICT: Energy Efficiency in and through ICT

ICT is considered a key enabler in lowering the ‘ecological footprint’ of industries and consumers. A key opportunity in this regard—one that is also stressed at a policy level, both Flemish and European—is the use of smart energy networks (smart grids) to achieving energy-related policy objectives. The Smart Grid is now widely seen as a major industry and societal evolution where the convergence of power and ICT industries is going to bring major changes in  people’s lives. It is also clear that this will happen over many years and only if the standards needed for such a complex evolution are available and able to evolve over the years. As a result, a key focus of IBBT’s ICT for energy research is Smart Power Grid Technology. This theme includes topics such as intelligent demand response control algorithms, development of a Smart Power Grid ICT simulator to evaluate reliability, responsiveness and scalability, green charging algorithms for electric vehicles, etc. Another IBBT research theme is Smart Society ICT enablers, encompassing topics such as intelligent,
low-carbon transport and traffic systems, energy-efficient buildings, wireless sensors and internet-of-things paradigm to realize contextaware energy saving.

 

  • Setting-the-scene - John Baekelmans (Cisco); Matthias Vandepitte (GIMV)

John Baekelmans is the Chief Technology Officer for Cisco’s Smart+Connected Communities (S+CC) program worldwide.
Since June 2008, John is responsible for the management and the roadmap of the Smart+ Connected Communities Architecture and Solutions. In that role he not only creates solutions from a technology point of view, he also aligns them with the business opportunities in that high growth area for Cisco. During most of  2010 John has been living and working out of Korea to ensure overall deployment success for Cisco’s first S+CC project. Currently he is mainly involved in the overall rollout of the London Olympics technology rollout and is driving worldwide smart city projects.
Prior to his current CTO role, John was the CTO at a Belgian start-up called fifthplay where he co-authored European patents EP2099199 and EP2048852. Fifthplay’s core business is the aggregation of e-Services of their market partners for consumers in the home. Prior to fifthplay, John spent eleven years at Cisco where he held various directorial leadership positions within the engineering, technical support services and the mergers and acquisitions business units. He led Cisco's autonomic computing and self-healing efforts and has co-authored US patents 7117113, 7080141, 7509415. Before Cisco, John designed, implemented and operated large PBX-networks at Siemens.
John obtained a Masters degree in Computer Science from the University of Antwerp, Belgium and he is Cisco Certified Internetwork Expert #1705. In his spare time, he is engaged in Belgium’s National fast response rescue team to assist in global disasters. He currently lives in London and has a 13 year old son.

  • Matthias Vandepitte: Gimv – Associate Venture Capital

- Msc in Electrotechnical Engineering from the Katholieke Universiteit Leuven, MBA from London Business school

- Major in Telecommunications

- Worked previously for ExxonMobil in Belgium and Italy, and for Climate Change Capital Private Equity in London

- Specialized in cleantech and internet & software matthias.vandepitte@gimv.com

  • Current R&D vision -  Michel Tilman, Senior Software Engineer R&D(SONY) (team lead SPARC); Stijn Van de Veire, (Niko) (System Architect); Peter Verboven (VITO) (EU-agenda)

Michel Tilman graduated in pure mathematics at the Brussels Free University. He was involved in the start-up phase of the Programming Technology Lab at the VUB and became research manager at SoftCore, a spin-off company of the VUB, where he led several IWONL projects. As senior software architect at Unisys, MediaGeniX and Real Software he designed advanced architectures for diverse areas as schools administration, social security and TV scheduling and broadcasting. He gained recognition for his work on dynamic object models. In the Nomadic Embedded Systems division at IMEC he led a team developing tools for optimizing and parallelizing code with regards to performance and energy consumption. At SecurIT he designed the new TrustBuilder identity and access management product suite. Currently he works as Senior Software Engineer at the Sony Technology and Software Centre Europe.

Stijn Van De Veire started his career at Alcatel Bell. He has been working on analog and digital hardware design for avionics projects. Apart from design, he was strongly involved in qualification, verification and later on also in the coordination of subcontracted partners.
Since 10 years, Stijn is working at Niko nv. He worked on several projects as system engineer, mainly in the areas of wireless sensor networks and energy related applications in homes. He is also involved in and coordinates research tracks (such as IBBT projects). He is also the Niko nv representative in some industry associations and standardization activities.

  • Future R&D interest - Chris Develder (IBBT-IBCN-UGent); Leen Vandezande (Coördinator Themagroep Grid Intelligence Smart Grids Flanders)
  • Pitches in collaboration with Smart Grids Flanders
    Pitches of new project ideas

BREAK-OUT SOCIALE EN VEILIGE ICT

Jo Caudron is a leading thinker on the topic of new media, who has been involved in a dozen of start-up companies, all in interactive media and digital innovation over the last fifteen year. His book on Media tomorrow will be published on Oct 11th . In this talk Jo, who also published a manifest on the open internet recently, will focus on privacy and censorship in the age of Google and Facebook and the future of the Internet as an open platform.
Trustworthy solutions require that the design, implementation and operation of the system take into account security and privacy requirements, both from a technological and legal perspective.

The rapid evolution and the growing connectivity and complexity make the (re)search for security solutions a continuously changing challenge, involving many sub-disciplines of ICT. Wouter Joosen, head of the IBBT security department, will outline the approach taken by his department to tackle this challenge.  SaaS companies struggle to manage the complexities that come with the growing number of customers. Customss aims at building  a PaaS platform that can be offered to partners for co-building and co-selling real SaaS applications and to be effective in variability management and management of tenant-specific versions at run-time. The project partner Unipost will present an application case study in automated document processing where this is particularly relevant.

  • The internet within the internet - Jo Caudron, founding partner Dear Media

How our closed systems like Facebook and Apple apps are chnaging the way people use the internet. The closed systems offer great value & service but also contain huge risks towards control, privacy and censorship. 

To describe Jo Caudron is not easy: entrepreneur, evangelist, strategist, media innovator, writer... ? Over the last 15 years, he was involved in a dozen of start-up companies, all in interactive media and digital innovation. He is passionate about media and about technology and sees changes and opportunities before the rest of the market does, and then creates business around it. That's also what he is doing for his clients within the consultancy agency DearMedia.
He is the author of 'Haal meer uit Sociale Media' and 'Media Morgen: overleven onze klassieke media de radicale impact van internet, social media an mobile ?'

  • Security, Privacy and Trust of E-* - Wouter Joossen, Research Director IBBT Security Department
  • Customss: the effective customizations and adaptation of multi-tenant Software-as-a-Service applications that will be used in the cloud through Service Lines  - Koen Handekyn Unified Post (TBC)

 

 

BREAK-OUT POLICY SESSION: A digital agenda for Flanders

With Vlaanderen in Action (ViA – Flanders in Action) an ambitious project for the future was laid out that should lead our region into the tpo 5 European regions by 2020. It’s therefore very important that we keep aligned with the European policy on these matters. We want to open up the debate on how to bundle the many goals and plans on ICT and software into a ‘Digital Agenda for Flanders’ and will offer a number of varied opinions at the round-table. Your opinion is more than welcome as well, though!

 

 

  • Dirk Beernaerts (EU)

D. Beernaert studied engineering in physics, nuclear and material science (University of Ghent – Belgium -1976).  Before joining the Commission, he was involved in the setting up of a semiconductor laboratory, a prototyping line and subsequently in setting up Mietec, later Alcatel Microelectronics and now part of On-Semiconductors, a semiconductor manufacturing company producing digital, analogue and high voltage components. He joined the European Commission in 1990 where he has been responsible for research programs in microelectronics, photonics, e-Society and Microsystems under different European Frameworks Programs (FP), for setting up a Unit on ‘Integrated Micro and Nanosystems’. and for  "Nanoelectronics and Photonics" dealing with all related research, innovation stimulation and regulatory activities in these fields. In 2008 he was nominated to set up the Joint Undertaking ENIAC, the first public private partnership between industry, European Member States and the European Commission in the field of Nanoelectronics for which he was Executive Director - at interim – during 2008-2009. In 2011, he became again responsible for the Unit "Microsystems" dealing with smart integrated systems, Micro and nanosystems, micro-nano-biosystems, smart integration technologies, advanced manufacturing and the transfer of these technologies into key applications including the European Green Car Initiative for eMobility, the Public private partnership "Factories of the Future"  and for planning the future activities in these fields. Owner of 2 patents and author of more than 120 articles in the field of micro-nano-technologies and miniaturisation.

  • Robby Berloznik (IST)

Robby Berloznik studied political science and philosophy at the Free University of Brussels (1979).  After a research career in technology assessment he entered the Flemish Institute for Technological Research in Mol in 1991 were he became the advisor for technology assessment to the managing director.  This until 1997 when he became research manager in the fields of technology assessment, technology foresight and sutainable development.  In December 2001 he was appointed by the Flemish Parliament as the first director of the Flemish Institute for Science and Technology Assessment (viWTA).  This institute supports the Flemish Parliament in its science and technology decision making.  ViWTA performs several tasks concerning the social impacts of science and technology developments, such as: short evaluations for Parliament, in-dept evaluations, the organization of societal/public debate on technology and society issues and international networking. Based on this work, policy recommendations are made to the Flemish Parliament.  In the mission of viWTA high importance is given the integration of public participation in parliamentary decision-making.  In 2009 viWTA was renamed Instituut Samenleving en Technologie.

  • Jan Adriaensens (Kabinet Vl min innovatie)

Jan Adriaenssens started in January 2011 as advisor for science and innovation policy in the office of Ingrid Lieten, Vice-Minister-President of the Flemish Government and also Flemish Minister for Innovation. There he focuses on European and international R&D policy, on challenge-driven innovation policy, and on Flemish innovation policy regarding ICT and cleantech. He is also government commissioner at the IBBT. Previously he was senior researcher at the Flemish Council for Science and Innovation (VRWI), and before that research manager at the University of Antwerp. He holds a PhD in Mathematics (Antwerp) and an MSc in Philosophy (London).

  • Caroline Pauwels (IBBT Digital Society)
  • Christian Vannuffel (Agoria)

Christian Vanhuffel is General Manager and member of the Management Committee of Agoria, the federation for the technological industry in Belgium. He has direct responsibility for different sectors of Agoria: ICT, Electro Engineering, Industrial Automation and Contracting & Maintenance.

He has a degree in Applied Economic Sciences of Antwerp University, specialised in marketing. He followed several post-university programmes in marketing, industrial marketing and strategic management of services. Christian Vanhuffel has been active with Agoria (formerly Fabrimetal) almost since the start of his professional life. He held responsibilities in various areas throughout the years. In 1984 he became Manager of the Electro technical, Electronics and Telecommunications sector. In the late eighties he became Secretary General of ECTEL, followed by the European Association of the Telecommunications Industry and was Vice-President of the General Assembly of ETSI, the European Telecommunication Standards Institute in Sophia Antipolis, during four years in the first half of the nineties. Christian Vanhuffel has several management responsibilities in ICT and electro related organizations. He is Board member of DNS.BE (internet domain names), Roger van Overstraeten Society (stimulate interest of youngsters for science and technology), ITS Belgium (promotion of Intelligent transport systems), Recupel (take-back system for Waste Electrical and Electronic Equipment), NBN and BEC (standardisation), PICTor (Innovation & EU programmes). Furthermore, he is a member of the Belgian Advisory Committee for Telecommunications, and is involved in European ICT and Electro industry associations such as Digital Europe and Orgalime.

  • Joe McNamee (European digital rights initiative)

Joe McNamee is Advocacy Coordinator for European Digital Rights (EDRi0 – an association of 28 digital civil rights associations from 18 European countries. Prior to starting with EDRi, Joe worked for a political/telecoms consultancy, where he led three research projects for the European Commission (local loop unbundling, convergence and telecoms/information society in Russia and seven other former soviet states.

  • Jean-Jacques Sahel (Skype europe)
  • Benny Salaets (Telenet)

 

BREAK-OUT DEVELOP & TEST

How to test your innovative ideas? – De IBBT technical facilities for advanced experiments (iLab.t)
IBBT has built-up a unique experimental research facility (iLab.t) to support research and development in the area of advanced networks and services. These facilities are currently used in many collaborative projects with Flemish industry and they are at the forefront of European Future Internet research with industry and academia. This session has 3 major goals: (1) Describe the capabilities of the facilities (illustrated with demonstrations), (2) Explain the possibilities for collaboration and modalities for accessing the facilities, (3) Illustrate the importance of experimental research using the facilities by providing testimonials from industry.

  • Introduction: the iLab.t concept - Piet Demeester, Research Director IBBT Future Internet Department
  • Virtual Wall: innovation platform for network and service development and testing 
    - Description of the capabilities and usage demonstration - Brecht Vermeulen, iLab.t
    - Testimonials from industry - Ulrik De Bie (Newtec) and Jos Van Sas (Alcatel-Lucent)
  • Wireless Lab: innovation platform for wireless and mobile network development and testing
    - Description of the capabilities and usage demonstration - Ingrid Moerman, IBBT
    - Testimonials from industry - Kris Adriaensens or Guido Impens (One Access) and Bart Meekers (RMoni)

iLab.o – Living Lab Research

Writing your business plan is always a tricky problem when launching new products or services. Delimiting your target audience is a challenge in itself. But as it concerns a new service (and as such a new market) it’s very hard to assess the market potential of your new application. This is true for start-ups, growing SME’s and large corporations: it is and always will be a jump into the unknown… or won’t it?

Starting out from basic numbers on the ownership or consumption of media, you will soon find out the difference between usage and adoption of those contents and channels, resulting in a false image of the market although it’s based on perfectly representative statistics. Living lab research can give solace here: starting out from representative panels, you can test the real interest of your target audience in these new techniques and even more importantly, gather feedback on what’s needed to really turn it into a success story.

Watch the iLab.o movie here.

  • Introduction: iLab.o as a ready to use ecosystem for open innovation and living labs support (Koen De Vos)
  • Apollon : Mobile museum app crosses the borders - MuHKA - Leen Thielemans
  • Fifthplay - roll out new platform at Sint-Niklaas (TBC)
  • Case study: Flemish Living lab platform - Mark De Colvenaer
  • Case study: Mediatuin - Sven Deconinck & Tim Rotsaert, REC Radiocentrum & Dimitri Schuurman

The Mediatuin, a living lab for crossmedia innovation

De Mediatuin is a testing ground, in that it supports (media) companies and governments in cross-media applications, delivering a quick and cost-effective turnout: an experimental environment that employs test users and diverse supporting services, such as content creation en storytelling, to obtain a better and faster valorisation of the format.

Sven has a background in research and media. In 2005 he established the REC Radiocentrum, which he has been managing since. In that role, but also independently from it, he has operated for quite some time as a media advisor to policymakers. He has assisted a wide range of cross-media campaigns for players in the creative sector, in education, corporations and politics. He is also the president of Urgent.fm; a member of the consultative body of the Flemish Creative Industry and on the board of various organisations in Flanders that create media in a (semi)professional capacity.

Tim has a passion for digital creativity and storytelling. In 2000 he co-founded Scenter, a creative collective concerned with Breakz, Graphics & Urban Vibe. In 2005 he became producer in chief of the media lab Urgent.fm, where he initiated cross-media endeavours. After a period with Tagger.fm, a start-up concerned with mobile radio tagging, he joined the REC Radiocentrum in 2010, coordinating a testing ground for media formats. Tim assembles expertise, instigates necessary processes, supervises workshops and keeps a careful watch over the recurrent global view within an experimental environment for creative talent.

After his graduation in 2003, Dimitri worked for 6 months on a project regarding science communication with Pieter Maeseele and prof. dr. Hans Verstraeten at Ghent University. Afterwards he worked a year as project and communication manager at Isabellapolder. In November 2005 he started working for research group MICT (Media & ICT) at Ghent University. Dimitri´s research mainly involves ICT innovation. He focusses on the way the user can be involved within innovation methods and techniques (lead user method, Living Labs, panel studies,…), and especially which user to use at what stage within the innovation process, rather than simply involving 'the user'. Furthermore, he devotes special attention to the specific role of media content within the process of adoption and diffusion of ICTs. Topics of interest include (but are not limited to) games, digital TV and mobile TV. He is preparing a PhD with the working title: “User-centered ICT-innovation: towards a methodological toolbox on which user to involve at what stage during ICT-innovation in Living Lab-contexts.”

  • Case Study: Leylab - Dirk Osstyn, Alcatel-Lucent (TBC)

General Project Manager of LeYLab, a Living Lab in the city of Kortrijk, Belgium. Dirk graduated as Master of Engineering and started his career at Alcatel, building up over 20 years of telecom experience in different positions: engineering, pre-sales, management control and operational post-sakes. In 2006, Dirk acquired an MBA at Vlerick Leuven Ghent Management School. Besides his role with LeYLab, Dirk today is also active as International Post-Sales Business Manager for access products at Alcatel-Lucent.

VRT-medialab
This iMinds edition will turn out to be very special for VRT-medialab. They will look back on the past 5 years in 2 consecutive sessions. Through these sessions and the exposition as well, their researchers will elaborate on the 4 most important projects they are currently working on: CHAMP, MediaLoep, VillaSquare/VillaCRM. The exposition will offer not only demonstrations from the VRT-medialab itself, but also from its spin-offs CandIT Media and Limecraft.

VillaSquare/ VillaCRM is the supporting platform for the social media section of the VRT program “Villa Vanthilt”. It offers the viewers a second screen application enabling them to interact with Marcel Vanthilt through social media during the live show. The selected messages are brought on-air and CRM techniques are experimented with to reach certain target groups (e.g. men in Western Flanders between 25 and 34 years old) in real-time.

CHAMP is a flexible and collaborative production platform. CHAMP offers tailored, innovative web applications allowing program makers to collaborate efficiently through consumer devices such as laptops, tablets and smartphones. VRT-medialab will demonstrate the first applications and results which, in collaboration with the production company Sputnik TV, were developed as part of the VRT program “Tournée Générale”.

MediaLoep demonstrates how searching through audiovisual materials can be optimized through the re-use of readily available information in the production process (e.g. subtitling) on the one hand and through the fully automated enrichment thereof through information available through the internet (e.g. Wikipedia). This search applications allows the program maker to find the searched-for fragments fast, neatly arranged and easily.

13u30-15u Session 1

  • Introduction
    Maggy Beyers, director MediaNet Vlaanderen and  Christel De Maeyer, Howest & chairwoman VRT-medialab steering committee
  • Innovation in File-Based Production
    Peter Defreyne, research engineer VRT-medialab
    In the last few years the broadcast industry has made the transition to file-based workflows using IT-technology. This presentation looks at the achievements and future challenges. As a response to today's shortcomings, the CHAMP platform is presented as a flexible production platform which enables programme makers to produce a multi-platform story in an easy and efficient way.
  • Taming your media chaos
    Karel Braeckman, research engineer VRT-medialab
    This presentation explores the difficulties in managing and searching large media collections. VRT-medialab was involved in many projects (PISA, MediaMap, MediaLoep, ...) that investigated this theme and explored very diverse solutions.  We will demonstrate that manual annotations are not the only weapons against media chaos in broadcast facilities. We will also show how new tooling, crowd sourced metadata, feature analysis and the Semantic Web can render your media collection more transparent.

15u30-17u Session 2

  • Beyond the red button: making second screen tv apps
    Hendrik Dacquin with  Bert Wijnants, Kasper Jordaens and Ilja Strobbe, research engineers VRT-medialab
    Villa Square, one of the latest exploits of the VRT-medialab MediaSquare and MediaCRM teams, is a purpose-built platform for the popular live één-television program “Villa Vanthilt”. This platform is in many ways a pioneering second screen project and has received numerous positive feedback. We will present the stepping stones towards the Villa Square use cases and discuss the underlying technologies we have put to work. Come and see the mayhem HTML5 caused in the broadcast world.
  • VillaCRM - a direct relationship between a broadcast company and its customers
    Mike Matton, research engineer VRT-medialab
    In this presentation, we will discuss the MediaCRM project. Recent technological advancements have made it easier to build and maintain CRM systems for the media sector. These systems provide a method to build a direct relationship between the media (broadcast) company, and its customers: the viewers. We will focus on the results obtained from the recent test case around the Villa Vanthilt show, as well as give a general overview of the MediaCRM architecture. Finally we will discuss some benefits and pitfalls of establishing a CRM relationship.
  • MediaSquare and the curious case of Villa Vanthilt
    Ike Picone, senior researcher SMIT
    In this presentation we offer the first insights drawn from a survey amongst the users of VillaSquare. We look at how the users experienced this second screen application as a tool for interactive television and as a community-building tool. The results suggest that differentiation towards specific target groups will be needed when further developing such services.

 

BREAK-OUT ENTREPRENEURSHIP 

Since the last iMinds conference in 2010, IBBT has broadened its Entrepreneurship program by setting up new initiatives for a wide audience. Our open welcome policy makes the IBBT Entrepreneurship program accessible for independant entrepreneurs and students. It’s time to give you an update on our new initiatives.

From now on, each Flemish high tech entrepreneur active in one of the IBBT domains can get support or guidance in different ways. Ranging from incubation, financing, coaching by experts (in your domain), support with your internationalization strategy to tailor-made R&D solutions, IBBT will support you on your way!

This session welcomes (independent) entrepreneurs, students, researchers and companies who have just started exploring their business and would like to change and conquer the world with their high tech ideas. We also offer a custom-made acceleration program for existing companies who would like to accelerate their growth.

In the first sessions (13h30) we will handle the new approach of IBBT’s Entrepreneurship program with a detailed explanation of the Student Entrepreneurship Program and the Bootcamps. The second session will further explore the new approach to our incubation program (iStart) and will give you an outline of our acceleration program for SME’s.

During these two sessions, we will invite several entrepreneurs who “have been there” or “want to be there”, so you can get their experience and lessons learned first-hand There will be plenty of time for Q&A, making these sessions as interactive as possible.

 

Session 1

  • Introduction: : marketing ICT entrepreneurship asks for a different approach  - Frank Gielen, Directeur Venturing & Incubatie, IBBT 
  • iBoot Camp: : turning ideas into viable business plans
    • Case study: DirectEye “2011 class”
    • Eefje Van Damme, Manager Intellectual Property, IBBT
  • Student Entrepreneurship
    • Lisa Pattyn, IBBT
    • Case studies: G-Flux & iVIPS 

Valerie Taerwe is a last year Computer Science Engineering student at Ghent University. Willingly or not, the word "girl geek" seems to follow her wherever she goes. As a student representative and as chair of the student organisation "CenEka", she learned what responsibility and working in team truly means. Starting G-Flux with 5 friends has been a wonderful and great challenge the last 9 months. Of course, this adventure is just getting started. But with "If you're not prepared to look stupid then nothing great is ever going to happen (House MD)" as one of her favorite quotes, she will be glad to counter every obstacle along the way.

Wouter Danneels is a last year Computer Science Engineering student at Ghent University. Being an active cyclist, G-Flux and the endless number of possibilities this platform would bring, immediately drew his attention. Being able to combine his IT knowledge with his favorite sport made Wouter a motivated and valuable asset to the G-Flux team. Preferring "trial and error" rather than standing undecided at the sideline, committing himself to a number of projects was only a matter of time. Wouter is also active as a student representative and as vice-president of the student organisation "CenEka".

Session 2

  • iStart: further development and commercialization of technology and research results
    • Sven De Cleyn, Tech Transfer Manager, IBBT
    • Case study: Cluttr - Frederik Van Hecke
    Frederik is a Computer Science Engineering student at Ghent University. After participation in the 2010 edition of IBBT's iBoot Camp, he co-founded Cluttr, an early stage startup focused on optimizing IT infrastructure management. Today, Cluttr is proudly announcing the initial release of PWR Suite, a data center power management solution.
    • Ramon Suarez
  • Accelerator & internationalization
    • Jan Coppens, Incubation & Venture Accelerator, IBBT
    • Announcement of the winners by the Plug & Play delegation
    • Case study: XAOP