International Workshop on Business Models for Mobile Platforms
Mobilware 2009 Conference, Berlin, Germany
Monday, 27 April, 2009
General
The emergence of various new types of platforms in mobile and wireless systems illustrates that competition and diversity in the mobile arena are increasing strongly, and that convergent service provision is rising strongly. Mobile platforms may refer to various system levels including mobile devices’ operating systems, mobile network protocols, mobile applications, and so on, as well as to different functionalities and services, including service creation, authentication, personalisation, transaction, information and interaction. This evolution presents a range of new possibilities to create and capture value in new and unexpected ways. Direct and indirect revenue models that monetise service enablers and customer data are being experimented with. At the same time, this evolution challenges the traditionally dominant stakeholders active in the mobile industry, and has led analysts to anticipate a reconfiguration of the entire mobile industry architecture.
The objective of this workshop is to explore changing business models and industry architectures as a result of the introduction of new mobile platforms. The workshop calls for original papers on this central topic. These papers may be of an empirical or of a conceptual nature. Papers should deal with research questions on the characteristics of successful business models in this field, the emergence of new mobile industry architectures, the impact of technical architectures and standards on market organisation and business opportunities, and the competition and collaboration between media, IT, internet and telecommunications companies regarding mobile platforms. The presented research may focus on individual platforms and central applications, as well as on cross-platform comparative studies. Papers focusing on the trade-offs related to openness versus monetisation of platforms are particularly solicited.
Topics of interest include, but are not limited to:
- Collaboration and revenue sharing around mobile platforms
- Changing roles of mobile operators related to converging platforms
- New platform revenue models
- Standardisation strategies regarding mobile platforms
- Strategies regarding boundaries and interfaces of mobile platforms
- Two-sided and multi-sided platforms in the mobile industry
- Business issues regarding service creation platforms
- Monetising customer data through mobile platforms
- Converged, cross-media mobile platform models
- Mobile communication mashups and platforms
- Location-based and city-specific mobile services platforms
- Mobile billing platform models